GoHighLevel: All-in-one marketing platforms you will need

Nevertheless, nowadays, small and medium businesses do not only need a webpage and a few ads. Today, to enable successful digital marketing, many systems are necessary, including marketing for customer relations, sales initiatives, and campaign management systems, among others. This is where GoHighLevel fits.

As an all-in-one marketing platform, GoHighLevel helps business organisations consolidate various tools into one integrated database system and processes to improve marketing and sales. In this blog, we will cover GoHighLevel's features, benefits, who should use it, pricing plans, and more. So, keep learning!

Figure no 1 Marketing platforms

1) What is GoHighLevel?

“GoHighLevel is an online marketing software designed for an agency’s work and for marketers or small business searching. It is an uncomplicated yet powerful application to get leads, convert them, connect with clients, and automate cutoff processes.”

Figure no 2 GoHighLevel

The software supports many businesses because of strong marketing features. It includes CRM features, email, SMS marketing and sales automation so that users do not have to split their concentration but instead focus on their main tasks.

GoHighLevel strives to accomplish this goal by providing businesses with a solution in the form of a ‘one’ application that will be in charge of all customer interactions. Consequently, the need for many applications is drastically reduced, which in turn saves the business a lot of time and resources.

2) Key features of GoHighLevel

GoHighLevel has several features, each of which is intended to increase the efficacy of marketing and selling processes. Some of the important functions include the following:

i) CRM Integrations and Pipeline Management

GoHighLevel implements the CRM system, fixing customer issues and streamlining operations. It offers the opportunity to manage leads, allocate follow-up activities, and manage contacts in an adjustable pipeline. This is one of the most important aspects for clients with large clientele or businesses looking to enhance the quality of their customer service.

Figure no 3 CRM

Using pipeline management automation, you can learn and manage their sales processes by tracking the different stages of each sales cycle, which helps control every lead.

ii) Email Marketing and SMS Marketing

Campaigns are made to target different lists when sending emails. List merging and automatic responses are other options that GoHighLevel permits you to deploy when sending to different lists. The platform has a few good templates, which, when combined with the easy-to-use builder, hasten the process of creating emails for marketing campaigns.

Equally interesting is SMS automation, through which firms interact with customers through text messages. This is quite effective for advertisements and information that must quickly reach the target audience. Thankfully, GoHighLevel has such intelligence that users can access ready-made templates and thus make very fast SMS communications with customers.

iii) Funnel and Landing Page Builder

The builders are convenient for creative funnel or landing page builders. Using additional lead generation tools is futile because GoHighLevel already contains a funnel and a landing page creator. You can also make very high-converting funnels and landing pages very easily using the drag-and-drop function, which means no coding skills are needed.

The builder will be great for users who don’t already have pages built, as many templates come with it! The site also has equipment or tools to monitor and modify conversion statistics and boost the number of leads, which is useful for any marketer focused on lead generation.

iv) Reputation Management

For businesses that rely solely on reviews and customer feedback, reputation is everything. The GoHighLevel Reputation Management tool lets clients send Google or Facebook feedback and monitor the responses.

They can now request and reply to customer feedback, leading to increased business and more satisfied customers.

v) Booking and Appointment Scheduling

This feature of GoHighLevel will also benefit some other service-based institutions. Integrating the system with Google Calendar will facilitate customers' appointment-making. Automated voice or text messaging can also be used, where these messages will serve as reminders, reducing the chances of forgetfulness.

Booking services simply, which enhances the overall experience for consultants, agencies, and small business customers, is another powerful service for lead generation and appointment booking.

vi) Workflow Automation And Builder

GoHighLevel enables its users to build automation with the help of the automation builder, which is one of the many great features of GoHighLevel. Even lead generation has been simplified because customer appointments and reminders for lead meetings are also completed through marketing activities.

Figure no 4 Workflow

Using the visual builder, users set up a sequence of events that an event will trigger. For example, whenever a lead fills out a form on the website, a new lead could be automatically sent a pre-drafted email welcoming them.

vii) Analytics And Reporting

There are interesting and interactive reporting options built into GoHighLevel and real-time analytics that alert businesses about their operations and their customers' behaviour or activity in the business in real-time.

The dashboard has data on email-specific metrics such as open emails, SMS volume, and conversion rate, allowing users to recommend the best data and make decisions based on the available data. The reports are available in a form that can be printed out for use, and trends in the data are used to adjust the strategies used in previous campaigns.

3) Advantages of Using Go High Level

Because marketers and business owners see many advantages to using GoHighLevel, it is popular among other all-in-one platforms. This is why Go High Level is different:

+ Affordable Solution For Everyone: GoHighLevel is very cost-efficient since it combines multiple services for its clients. Clients no longer need to register to many tools as everything that is required such as CRM, email marketing and automation can be done within Go High Level. This not only reduces expenses but the expenses incurred while handling different tools as well.

Figure no 5 Benefits of GoHighLevel

+ Time-Saving Impact Of Go High Level On Businesses: When businesses do not have enough manpower to reach out or do follow-ups after a sales pitch or campaign, automation comes in handy as it saves time that could have been used to perform such activities. GoHighLevel enables its users to develop automation where sequences perform these actions, thus relieving the users to concentrate more on more critical business matters.

+ More Active Clients: GoHighLevel integrates marketing capabilities such as automatic emails or SMS messaging, appointment scheduling, and business reputation management to increase business-client relationships. Engaging clients' interests and following up properly will improve the satisfaction ratio and, subsequently, the likelihood of their conversion.

+ Scalability: GoHighLevel is fitted with features that are applicable for small businesses while being ideal for enterprises, hence its scalability. GoHighLevel makes sense regardless of whether you run a small company or a growing agency with huge demands. The reasonable pricing of the platform and its flexible features assist you in upgrading with growth in the number of clients or business needs.

+ Ease of Use: GoHighLevel is user-friendly for both novice and experienced users. A lot of people might perceive the prospect of creating emails or producing landing pages as a tough chore. However, because of the drag-and-drop builders and templates available, even the most un-techy person is able to accomplish it without much struggle.

4) Who Should Use GoHighLevel?

GoHighLevel is primarily aimed at marketing agencies, but it is a flexible platform that can fit actual or potential users on a continuum:

Figure no 6 Who should use GoHighLevel

• Digital Marketing Agencies: Agencies can serve several clients and schedule automated campaigns while evaluating their success in GoHighLevel. Thanks to the platform's excellent CRM system, agencies can now have all the client details in one place and improve the marketing process.
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• Small and Medium-size Enterprises: This platform is useful for companies that want to increase their marketing efforts and never-ending customer engagement. It is also suitable for individuals who are looking for a low-cost alternative to various marketing tools.
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• Businesses that Offer Services: Appointments are the bread and butter of consultants, fitness trainers, salons and other practitioners. In this case, GoHighLevel’s scheduling and reminders make it easier to manage clients for such practitioners.
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• E-commerce Entrepreneurs: GoHighLevel is not focused on eCommerce; however, it contains email-enabled marketing and SMS auto-pilot features to promote products and keep customers' attention.
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5) Getting started with GoHighLevel

As it has been, getting started with GoHighLevel is easy, indeed, not the most complicated task, even for people who have never used it before. After registration, users are welcome to use the dashboard to start social media marketing campaigns, design funnels, etc. GoHighLevel offers its customers the first fourteen days free, allowing them to feel the platform before going for the paid plans.

It is possible to use the platform even for people who have no background in digital marketing because GoHighLevel provides insightful help and encouragement to users who are looking for it. In this case, seeking help within the community is also helpful since everybody seems to be helpful.

6) Pricing Structure of GoHighLevel

The price system in GoHighLevel accommodates business entities of different levels, thus making GoHighLevel a viable CRM platform for all. The basic features start from about $97 per month. If an agency has several accounts to manage, it is possible to use GoHighLevel’s agency-based plan, which costs approximately $297 per month. Apart from the plans that are accompanied by special features, the user can manage client sub-accounts. Such plans allow businesses and agencies of varying scales to use GoHighLevel optimally.

Figure no 7 pricing plan of GoHighLevel

7) Final Thoughts

Go High Level is more than just marketing software; it is an operational asset that enables businesses to cope with the fun and thrill of customer interaction and remembering from the beginning to the end. In fact, with such an array of tools, Go High will make the process of closing deals faster, cheaper, and more efficient in customer interactions. If you are an agency, marketer or business owner, Go High Level gives you all the assets needed to enhance the marketing and business operations of the firm.

GoHighLevel will be an excellent option for businesses that want to integrate their marketing efforts onto a single platform. GoHighLevel will be an ever-increasing option for marketers and agencies that want to streamline their processes and improve clients' experiences.