Step-by-Step Guide to Building a Self-Liquidating Offer Funnel

Let’s now go through the exact steps needed to build your self-liquidating offer using Funnel Freedom. You can find it here for a complete walkthrough of SLO design principles.

Funnel Freedom is a platform that allows you to easily create and manage sales funnels, including those tailored for self-liquidating offers. If you don't have an account yet, the first step is to sign up for one.

Step 1: Visit the Funnel Freedom website and sign up for an account. There may be a free trial available, so check their pricing plans to find one that suits your needs.

Step 2: Once you’ve signed up, familiarize yourself with the dashboard, as it will be your central hub for building, customizing, and managing your SLO funnel.

If you want to save time, Funnel Freedom allows you to import pre-built funnels, including SLO funnels that I personally use. Importing an existing funnel saves you the hassle of building from scratch, especially if you're new to the process.

Step 1: Navigate to the "Funnels" section of your account.

Step 2: Look for the "Import Funnel" option and choose the SLO funnel template that best fits your business.

Step 3: Once imported, you can tweak the design, messaging, and product information to align with your brand.

A key component of many successful SLO funnels is a Member's Area where buyers can access digital products, bonuses, or other content you offer. Creating a member's area on Funnel Freedom is straightforward.

Step 1: In your funnel builder, go to the "Members" section and select "Create Member’s Area."

Step 2: Customize the layout, branding, and content of the member’s area to suit your product or service.

Step 3: Add your SLO product or related digital content that customers will access once they purchase.

A key component of many successful SLO funnels is a Member's Area where buyers can access digital products, bonuses, or other content you offer. Creating a member's area on Funnel Freedom is straightforward.

Step 1: In your funnel builder, go to the "Members" section and select "Create Member’s Area."

Step 2: Customize the layout, branding, and content of the member’s area to suit your product or service.

Step 3: Add your SLO product or related digital content that customers will access once they purchase.

Now that the structure of your funnel is complete, it's time to set up the product you will be selling. This is the offer that will help you "liquidate" your advertising costs.

Step 1: Within the "Products" section, click “Create New Product.”

Step 2: Set the price, description, and benefits of the product. Be mindful of your price point; since SLOs are typically low-ticket offers, something between $7 and $49 is a good range.

Step 3: Make sure the product integrates seamlessly with the funnel steps, ensuring that customers can easily add it to their cart and checkout.

Automation is essential to making your funnel work efficiently. With Funnel Freedom, you can automate customer follow-ups, order confirmations, and upsell offers.

Step 1: In the funnel editor, go to the "Automations" tab.

Step 2: Create workflows such as sending thank-you emails, offering related products, or reminding customers of incomplete purchases (abandoned carts).

Step 3: You can also create upsell sequences to offer additional products once the initial SLO product is purchased.

One of the most valuable automations is the abandoned cart sequence. Many potential customers will add products to their cart but not complete the purchase. Having an automated reminder can recover lost sales.

Step 1: In the automations menu, create a new abandoned cart sequence.

Step 2: Customize the email or SMS reminders that will be sent to customerswho leave the checkout page without completing their purchase.

Step 3: Offer a small incentive, such as a discount, to encourage them tocomplete the purchase.

Once your SLO funnel is up and running, the next step is to drive traffic. Paid advertising on platforms like Facebook, Instagram, and Google is an excellent way to get targeted visitors to your funnel. Here's how to approach your ads:

1. Targeted Ads: Create highly targeted ads that speak to the specific pain points or desires of your audience. Ensure your messaging is aligned with the offer in your funnel.

2. A/B Testing: Run multiple versions of your ads to see which ones convert best. Pay attention to the click-through rate (CTR) and conversion rate to measure success.

3. Retargeting: Use retargeting ads to bring people back to your SLO funnel who didn’t convert on their first visit. This is especially effective when paired with an abandoned cart sequence.

Building a Self-Liquidating Offer funnel with Funnel Freedom is a powerful way to offset advertising costs and build a profitable business. By following the steps outlined above, you can create an automated funnel that brings in new customers, generates revenue, and grows your brand.

If you’re serious about taking your business to the next level, now is the time to implement these strategies and start building your SLO funnel today.